Strategic Plan
http://emilyt.webng.com/strategic%20plan-%20final.doc
Backgrounder
http://emilyt.webng.com/background%20-%20final.doc
Fact Sheet
http://emilyt.webng.com/fact%20sheet%20-%20final.doc
Ethical Statement
http://emilyt.webng.com/ethical%20statement%20-%20final.doc
Two Press Releases
http://emilyt.webng.com/press%20release%201%20-%20final.doc
http://emilyt.webng.com/press%20release%202%20-%20final.doc
Media List
http://emilyt.webng.com/media%20list%20-%20final.doc
Pitch Letter
http://emilyt.webng.com/pitch%20letter%20-%20final.doc
PSA Scripts
http://emilyt.webng.com/psa%20scripts%20-%20final.doc
Digital Strategy
http://emilyt.webng.com/digital%20strategy%20-%20final.doc
Brochure
http://emilyt.webng.com/brochure.doc
Newsletter
http://emilyt.webng.com/newsletter%20-%20final.doc
Resume
http://emilyt.webng.com/resume%20-%20current%20-%20internet.doc
Thursday, December 11, 2008
Friday, December 5, 2008
Pacific Inns Digital Strategy
Digital Strategy
Web site:
Pacific Inns, LLC currently has a Web site with information about their company and managed properties. While the Web site is informative and relatively clean in appearance, it lacks the qualities to really catch viewers’ attention and draw them into wanting to learn more about the company.
To combat the discussed issue, I propose a series of revisions:
The Web site needs to be simplified and visuals reduced on the home page. The bulk of the Web site is crunched together, only utilizing a part of the computer screen. The text and pictures need to be expanded to fill the entire computer monitor. There are many pictures and logos on the home page that should be moved to within the various other links, to provide an emphasis on the company. There is also a lot of text on the home page, some even scrolling across the top. This text needs to be reduced.
The colors are subtle and work for the company, however, they need to be used in different hues and reworked to add a little interest to the site. The links on the site are well defined and they all have a purpose. On the home page, the main links on the left side should be aligned. Right now they are slanted, and to make the page look more professional, the text should be symmetric. I would suggest that the link to the management team open up with less text on each person. The information is a bit too in-depth and I think it dissuades on-lookers to read the facts.
Finally, the information on a few of the linked pages is too formatted. It is in a grid-like chart that does not look impressive. The use of bullets needs to be reduced on all of the pages as well.
Blog:
With the increasing popularity of Web 2.0, or interactive internet, I would suggest that Pacific Inns, LLC develop an official blog for prospective clients as well as current clients. This would allow for increased communication between the company and interested parties. I suggest putting a link to the blog on the revised Web site, and designating a current employee as the blog respondent.
YouTube:
YouTube, a video sharing Web site, has developed into a great marketing tool. I propose that Pacific Inns, LLC utilize this device and create a series of videos. The videos should represent their management techniques through highlighting the different properties they manage. The videos should be short and entertaining. Consent from the featured properties must be obtained before this plan moves any further.
Web site:
Pacific Inns, LLC currently has a Web site with information about their company and managed properties. While the Web site is informative and relatively clean in appearance, it lacks the qualities to really catch viewers’ attention and draw them into wanting to learn more about the company.
To combat the discussed issue, I propose a series of revisions:
The Web site needs to be simplified and visuals reduced on the home page. The bulk of the Web site is crunched together, only utilizing a part of the computer screen. The text and pictures need to be expanded to fill the entire computer monitor. There are many pictures and logos on the home page that should be moved to within the various other links, to provide an emphasis on the company. There is also a lot of text on the home page, some even scrolling across the top. This text needs to be reduced.
The colors are subtle and work for the company, however, they need to be used in different hues and reworked to add a little interest to the site. The links on the site are well defined and they all have a purpose. On the home page, the main links on the left side should be aligned. Right now they are slanted, and to make the page look more professional, the text should be symmetric. I would suggest that the link to the management team open up with less text on each person. The information is a bit too in-depth and I think it dissuades on-lookers to read the facts.
Finally, the information on a few of the linked pages is too formatted. It is in a grid-like chart that does not look impressive. The use of bullets needs to be reduced on all of the pages as well.
Blog:
With the increasing popularity of Web 2.0, or interactive internet, I would suggest that Pacific Inns, LLC develop an official blog for prospective clients as well as current clients. This would allow for increased communication between the company and interested parties. I suggest putting a link to the blog on the revised Web site, and designating a current employee as the blog respondent.
YouTube:
YouTube, a video sharing Web site, has developed into a great marketing tool. I propose that Pacific Inns, LLC utilize this device and create a series of videos. The videos should represent their management techniques through highlighting the different properties they manage. The videos should be short and entertaining. Consent from the featured properties must be obtained before this plan moves any further.
Friday, November 7, 2008
PSA Scripts
:15
The current state of the economy has deterred travelers from taking expensive vacations. However, the recent hospitality trend of a staycation, or a home-based vacation, not only saves travelers money, but also pumps funds back into the local economy. Try something new this year and take a staycation.
:30
Wage rates are falling across the United States and oil prices are increasing sporadically. Hospitality Net revealed on their Website that the desire to take vacations is still abundant despite the current economic situation. A recent hospitality trend that saves travelers money is the staycation, or a home-based vacation. A relaxing vacation at a hotel near you also infuses the local economy. So try something new this year and take a staycation.
:60
Wage rates are falling across the United States and oil prices are increasing sporadically. The current state of the economy has deterred many travelers from taking expensive vacations. However, Hospitality Net included on their Web site a survey that revealed the desire to take vacations is still abundant despite the current economic situation. So how can a person desiring to take a vacation afford the expense? A recent hospitality trend is the staycation, or a home-based vacation. This new craze not only saves travelers money, but also pumps funds back into the local economy A relaxing vacation is closer than you think. There are so many hidden retreats around the United States that are worth discovering. Boutique hotels are becoming very popular. These small hotels often feature themed rooms, homey amenities, and are sometimes refurbished pieces of history. Look into your local hotel properties and try something new this year. Take a staycation.
The current state of the economy has deterred travelers from taking expensive vacations. However, the recent hospitality trend of a staycation, or a home-based vacation, not only saves travelers money, but also pumps funds back into the local economy. Try something new this year and take a staycation.
:30
Wage rates are falling across the United States and oil prices are increasing sporadically. Hospitality Net revealed on their Website that the desire to take vacations is still abundant despite the current economic situation. A recent hospitality trend that saves travelers money is the staycation, or a home-based vacation. A relaxing vacation at a hotel near you also infuses the local economy. So try something new this year and take a staycation.
:60
Wage rates are falling across the United States and oil prices are increasing sporadically. The current state of the economy has deterred many travelers from taking expensive vacations. However, Hospitality Net included on their Web site a survey that revealed the desire to take vacations is still abundant despite the current economic situation. So how can a person desiring to take a vacation afford the expense? A recent hospitality trend is the staycation, or a home-based vacation. This new craze not only saves travelers money, but also pumps funds back into the local economy A relaxing vacation is closer than you think. There are so many hidden retreats around the United States that are worth discovering. Boutique hotels are becoming very popular. These small hotels often feature themed rooms, homey amenities, and are sometimes refurbished pieces of history. Look into your local hotel properties and try something new this year. Take a staycation.
Pitch Letter
November 7, 2008
Dear Bryan Penttila:
According to the United States Department of Labor, real earnings for Washington and Oregon workers have decreased since 2007. The price of oil continues to fluctuate, according to the Organization of the Petroleum Exporting Countries, and gas prices have reflected this trend. According to Hospitality Net’s Web site, there remains a demand for leisure travel despite the turbulent economy, but consumers are shifting their focus toward better values.
One value saving trend currently flooding the hospitality market is the staycation, or home-based vacation. Staycations take place within a relatively short distance from home, and can save a consumer money, while providing a needed escape and benefiting the local economy.
Pacific Inns, LLC, along with its affiliated properties, is proposing that Northwest Coast magazine initiate a review series of hotel properties located in the Northwest. The articles would benefit the magazine’s readers on a budget who might enjoy a staycation.
Northwest Coast magazine could explore the following in southwest Washington and northwest Oregon:
Unique hotel properties
Hotels of different qualities with varying room costs
Surrounding attractions
I would be willing to contribute as a practiced researcher on the topic and help further research as well as arrange interviews with hotel properties where appropriate.
I will call you in a week to discuss the willingness of our company to assist Northwest Coast magazine in this project. In the meantime, we are committed to accurately providing you with any information you may need.
Sincerely,
Emily Taflan
Public Relations Specialist
Pacific Inns, LLC
Dear Bryan Penttila:
According to the United States Department of Labor, real earnings for Washington and Oregon workers have decreased since 2007. The price of oil continues to fluctuate, according to the Organization of the Petroleum Exporting Countries, and gas prices have reflected this trend. According to Hospitality Net’s Web site, there remains a demand for leisure travel despite the turbulent economy, but consumers are shifting their focus toward better values.
One value saving trend currently flooding the hospitality market is the staycation, or home-based vacation. Staycations take place within a relatively short distance from home, and can save a consumer money, while providing a needed escape and benefiting the local economy.
Pacific Inns, LLC, along with its affiliated properties, is proposing that Northwest Coast magazine initiate a review series of hotel properties located in the Northwest. The articles would benefit the magazine’s readers on a budget who might enjoy a staycation.
Northwest Coast magazine could explore the following in southwest Washington and northwest Oregon:
Unique hotel properties
Hotels of different qualities with varying room costs
Surrounding attractions
I would be willing to contribute as a practiced researcher on the topic and help further research as well as arrange interviews with hotel properties where appropriate.
I will call you in a week to discuss the willingness of our company to assist Northwest Coast magazine in this project. In the meantime, we are committed to accurately providing you with any information you may need.
Sincerely,
Emily Taflan
Public Relations Specialist
Pacific Inns, LLC
Friday, October 31, 2008
Media List - Pacific Inns, LLC
Media List
Business Today, Magazine – Marysville, CA
California Restaurant Bulletin, Magazine – Sacramento, CA
Northwest Coast, Magazine – Naselle, WA
The Scribe, Magazine – Portland, OR
California Lodging, Magazine – Sacramento, CA
The Bee, Community Newspaper – Portland, OR
Journal of Business, Internet Magazine – Spokane, WA
Oregon Magazine, Internet Magazine – Portland, OR
The different media outlets chosen above represent a wide range of exposure in the Northwest. Pacific Inns, LLC is interested in spreading their company name and creating an awareness of their brand throughout this region. The goal is to reach persons interested in lodging, restaurants, and business in general.
Business Today, Magazine – Marysville, CA
California Restaurant Bulletin, Magazine – Sacramento, CA
Northwest Coast, Magazine – Naselle, WA
The Scribe, Magazine – Portland, OR
California Lodging, Magazine – Sacramento, CA
The Bee, Community Newspaper – Portland, OR
Journal of Business, Internet Magazine – Spokane, WA
Oregon Magazine, Internet Magazine – Portland, OR
The different media outlets chosen above represent a wide range of exposure in the Northwest. Pacific Inns, LLC is interested in spreading their company name and creating an awareness of their brand throughout this region. The goal is to reach persons interested in lodging, restaurants, and business in general.
Friday, October 17, 2008
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